For boutique hotels & B&Bs
A website for your boutique hotel or B&B, built in 10–14 days. From $1,500.
Designed to convert. Built to take direct bookings. Crafted to communicate exactly what makes your property worth choosing over the one down the road.
The problem
Booking.com takes 15–25%. A direct-booking website that converts eliminates that fee on every room, every night, forever.
On 1,000 room-nights a year at €150 average rate, that's €22,500–€37,500 you're paying in commission. Every year. Your website is the only distribution channel you own outright — the only one that keeps 100% of the revenue.
Most hotel websites lose that advantage because they're built on generic templates that don't communicate the specific, considered experience guests will actually find. A guest who isn't convinced by your site books through OTAs. You pay the commission. The cycle continues.
What's included
Direct booking integration
Custom booking flow built into your site — real-time availability, Stripe payments, confirmation emails. No third-party widget, no OTA branding, no commission.
Immersive gallery & room pages
Each room gets its own editorial page. Full-bleed photography, honest descriptions, amenity lists. The site sells the feeling before it sells the room.
Location & area guide
Curated guides to your neighbourhood build destination confidence. Guests who feel they understand the area book sooner — and stay longer.
Local SEO
Schema markup, Google Business Profile integration, and structured data built in from day one. You show up when and where your guests are searching.
Brand-consistent design
The site should feel like walking through the front door. Custom design — no templates — that communicates your property's specific character.
In practice
Case study
Maison Verre
A boutique hotel paying 18–22% commission on every reservation through third-party platforms — and a website so generic it made a considered, beautiful property look ordinary. They needed a site that earned trust and captured revenue.
We built an editorial experience around full-bleed photography and deliberate storytelling, with a custom booking system connected directly to their property management software. In year one, they recovered €42,000 in commission. Direct bookings increased 68%.
"Before working with Brent, our website was embarrassing us — we'd apologise for it on sales calls. Now we send prospects straight to it."
How it works
01
Strategy call
One conversation to understand your property, your ideal guest, and where you're losing bookings to OTAs. Takes 30–45 minutes.
02
Design & build
Custom design, immersive photography integration, and a booking system built specifically for your property. Daily progress updates throughout.
03
Launch & handover
We go live, connect your booking system, and provide full training. 60 days of included support after launch.
+40%
Avg. booking increase
10–14 days
Delivery time
95+
Lighthouse score
0%
Commission paid to Brickfront
Every night guests book direct, you keep 100%.
A well-built direct booking site pays for itself within weeks. Let's talk about whether this makes sense for your property.
Have a project
in mind?
I take on a small number of projects each quarter — which means the ones I do take get my full attention. If your timing works, let's talk.